KIT KAT® Named Official Candy of LA Valiant, Title Sponsor of KIT KAT® Rivalry Weekend

The Los Angeles Valiant, an Overwatch League franchise owned and operated by parent company, Immortals Gaming Club (IGC), announced the KIT KAT® brand as the new official candy sponsor of the team and partner of the KIT KAT® Rivalry Weekend.

In addition to being the “Official Candy of the LA Valiant,” KIT KAT® is the entitlement partner for KIT KAT® Rivalry Weekend. The KIT KAT® Rivalry Weekend, hosted by the LA Valiant, takes place August 24-25, 2019 at LA Live. The weekend will feature branded activations and events alongside competitive Overwatch League matches.

The event will feature the KIT KAT® Fan Fest. Outside the competitive arena, attendees of all ages will have the opportunity to interact with various activations and activities. Inside the arena, die-hard fans of the teams playing during the weekend will receive exclusive seating in the KIT KAT® Team Lounges separated by team affiliation.

"We are ecstatic to add the KIT KAT® brand to the LA Valiant family," said Ari Segal, CEO of IGC. "KIT KAT® is a favorite snack to many of our fans and represents the perfect brand to present Overwatch League's first 'Rivalry Weekend,' a celebration of cities, culture, fandom and fun."

Throughout the LA Valiant season, KIT KAT® will collaborate with LA Valiant on original digital and social content for fans to enjoy and to highlight the partnership.

“We are thrilled to launch our first esports sponsorship with the LA Valiant,” said Chris Kinnard, Senior Brand Manager of KIT KAT®. “We can’t wait to be involved in the activities and events throughout Rivalry Weekend while we continue to learn and grow in esports for the KIT KAT® brand.”

To find out more about KIT KAT® Rivalry Weekend and register for ticketing information visit val.gg/KitKat.

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*The Hershey Company manufactures KIT KAT® Bars in the US under license from Société des Produits Nestle SA, Vevey, Switzerland, Trademark Owners.